Skincare industry is expected to grow by 25% until 2020, according to the Bureau of Labor Statistics, this growth is considered as pretty fast compared to any other industry. Thus, starting a business in aesthetics can be very lucrative and personally rewarding if you have the passion and love for the profession.
However, you need more than just passions to establish your own aesthetics practice. Many new aesthetic practitioners are confused on how to set up their own aesthetics practice. If you’re one of them, here are the basic requirements that can help you out as you get started in this business.
Professional Training & Licenses
If you want to be an aesthetics business owner, it is very important for you to have the necessary training and licenses in skincare treatments and cosmetology. If you want to become specialized in providing medical aesthetics services, such as extractions, laser treatments, and microdermabrasion, you must take specialized training in each of these services, which then help to get the cosmetology/ esthetician license.
You will have to spend your money to enroll at the necessary trainings as well as for licensing fees. Also, being a medical aesthetician will require you to register with the board of medicine in some states.
Aside from licenses, you also need general permits to run your business for the sake of proper business documentation and tax collection.
If you have limited budget for your new business, it is advisable to start small and work as a sole proprietor. Thus, you will be required to submit an assumed name certificate and a sales tax permit.
Setting Up the Business
Before deciding to rent a location or buy any equipment for your aesthetics business, you need to select your business specialization in skincare, such as all-natural or organic aesthetics, mobile spa treatments, holistic skincare, or luxury skincare services. Build your business according to the niche you have in mind, starting from the business name, service menu, pricing, and décor. Be consistent but creative at the same time.
Marketing is key to making your aesthetics business known to your potential customers. So, the moment you are ready to launch your business venture, it is important to use as many techniques or strategies as possible. This will help you reach out and get the most number of potential clients out there.
The ultimate first step would be to create a website that would help you make your presence known to all. Link that website to your business social media channels such as Facebook, Instagram or Twitter. Provide an online scheduling service on your website, because this will surely run promotions for your prospective clients and add convenience for your existing customers.