Building a good reputation that gets people talking about your business takes time, but if want your startup business to pick up fast, the only way you got is to earn a quality standard or accreditation that is acknowledged by your clients and customers. With a quality standard or accreditation, your clients and customers will trust the business more and they will be willing to give first-hand recommendations.
When you launch your business, it can be difficult sometimes to decide where to focus your time and efforts regarding service standards. It’s always a balancing act between building up the client base and making sure that the infrastructure is robust enough to support the customer services as well as expand in line with projected growth.
Help is at hand — here are a few hacks to help you resolve the quality vs quantity dilemma.
Health and safety
No matter how big or small your business is, you must put health and safety as your top priority. It is crucial for your business to have all the equipment and signage it needs to comply with health and safety legislation.
Many start-ups don’t have the luxury of a large team and this means that directors have to brush up on their generalist business skills to pick up the slack. This is not as difficult as it may sound, because there are lots of free resources small businesses can tap into online training..
Accountancy and HR are two areas that startups quickly need to get their head around, but this need not be a headache with help from training centers that specialize in learning and development.
Most business these days is conducted online or via word of mouth, so it’s really important to seek feedback from clients and customers as soon as possible.
For more established businesses, this happens organically, through recommendations. But for new businesses, it needs to be more of a concerted effort and those first few testimonials will fuel subsequent business, so they need to be positive.
Testimonials and feedback can be used to draft case studies, news stories and website blogs — all of which help potential customers connect with your business. Simply asking customers how they feel about the service they’ve received is the best way to get feedback.